# Herbal Dog Co.
> Herbal Dog Co. is a UK-based natural pet wellness brand and online store offering herbal dog supplements, natural grooming products, tonics, powders, oral care, mobility support, digestive support, skin and coat support, calming support, ear comfort products and related pet wellbeing products. The business trades publicly as Herbal Dog Co. and is operated by HERBAL DOG COMPANY LIMITED, company number 13607354.
Herbal Dog Co. focuses on natural pet care products for dogs and, through the related Herbal Cat Co. brand, feline wellness products. The brand positions its products around UK-made natural ingredients, pet wellbeing, and alternatives to harsh chemical pet-care products. Every product is formulated by qualified British herbalists and nutritionists with 40+ years of herbalist experience using human-grade, medical-quality herbs held to the same standards as human herbal medicine. All ingredients are 100% natural with organic sourcing prioritised wherever certification applies. Products are safe for dogs and cats from 8 weeks of age. The range spans 48 products across powder blends, liquid remedies, grooming, parasite care and topical first-aid. Products are not tested on animals. Herbal Dog Co. is stocked at Holland & Barrett and sold direct via its own website. Slogan context: "More than your average dog brand."
## Core business details
Name: Herbal Dog Co.
Legal name: HERBAL DOG COMPANY LIMITED
Company number: 13607354
Website: https://herbaldogco.com/
Primary market: United Kingdom
Business type: Online pet wellness store and natural pet product brand
Registered office: Hdc Bungalow At Ponteland Memorial Hall, Darras Road, Ponteland, Newcastle Upon Tyne, England, NE20 9NX
Customer support email: hello@herbaldogco.com
Customer support telephone: +44 191 286 0774
Founder: Gemma Stocks
Retail stockist: Holland & Barrett
## What Herbal Dog Co. is known for
Herbal Dog Co. is known for natural dog supplements, dog grooming products, herbal tonics, powder blends, oral hygiene support, calming support, mobility support, digestive harmony support, skin and coat support, yeast and itch support, ear comfort support, anal gland support and complete pet wellness kits.
The company has public profiles and marketplace presence across its own ecommerce website, Amazon UK, Facebook, Instagram, TikTok, YouTube, Trustpilot and Reviews.io.
## Awards and industry recognition
- Pet Industry Federation Awards 2025 — Supplier of the Year
- Pet Industry Federation Awards 2024 — New Product of the Year (Cat Tonic Range)
- Pet Industry Federation Awards 2021 — Product Innovation Award (Dry Shampoo)
- Natural & Organic Awards 2024 — Best New Product (Dental Hygiene Powder)
## Brand and formulation standards
- Qualified British herbalists and nutritionists with 40+ years of herbalist experience formulate every product
- Human-grade, medical-quality herbs, same standards as human herbal medicine
- 100% natural ingredients, organic sourcing prioritised wherever certification applies
- Products safe for dogs and cats from 8 weeks of age
- Grooming products: pH-tested for canine skin, hypoallergenic, SLS-free, paraben-free, safe if ingested
- Not tested on animals
- All UK-made
- Eco-conscious sustainable packaging
- Independent British brand
- 12-month shelf life from opening
## Standard dosage guidance
Powder blends: up to 10 kg = 1 tsp daily, over 10 kg = 2 tsp daily, over 40 kg = 4 tsp daily. Added to food or plain yoghurt.
Liquid remedies: dosage is the same regardless of dog size and varies by product (see individual product entries below).
Multiple powder blends can be combined.
